I have chosen the hotel group, Mandarin Oriental, for my successful branding and marketing case study. The reason behind this choice is due to the vast successes the hotel group has obtained in recent years with introductions of new properties and top tier accreditations. 

 

Mandarin Oriental is a luxury hotel brand, with properties in the most prestigious locations. From it's asian roots and values, the group prides in their excellent service and treatment of guests. Mandarin Oriental operates hotels in Asia, The Americas, Europe and Africa. Currently, there are 27 hotels under the Mandarin Oriental portfolio. In regards to development, 18 hotels are to be opened by the brand in the next few years. In additional to hotels, the compapny also operates 13 branded residences, all in proximity to Mandarin Oriental hotels. The hotel group is a member of the Jardine Matheson group. They are based in Hong Kong.

 

Mandarin Oriental International Limited is listed on the London, Singapore and Bermuda stock exchange markets.