
Successful
HOSPITALITY


BRANDING & MARKETING
My Story
THE PASSION FOR HOSPITALITY

Hi there, welcome to my page! My name is Dominic Clark, and my passion is Hospitality. I have the ambition to provide excellent service to customers and believe that nothing would satisfy me more than the grateful smile of a satisfied guest.
I have the dream of obtaining a university degree in International Hospitality Management, working for large hotel brands and one day starting up my own hospitality business. This website was created for me to indicate the importance of marketing and branding in order for a hospitality enterprise to be successful. This is so I can take these successful factors and apply them to future endeavours.

MARKETING IS A COMPETITION FOR PEOPLES ATTENTION
YOUR BRAND IS WHAT OTHER PEOPLE SAY WHEN YOU ARE NOT IN THE ROOM
Case Study
MANDARIN ORIENTAL HOTEL GROUP
Mandarin Oriental is a luxury hotel brand, with properties in the most prestigious locations. From it's asian roots and values, the group prides in their excellent service and treatment of guests. Mandarin Oriental operates hotels in Asia, The Americas, Europe and Africa. Currently, there are 27 hotels under the Mandarin Oriental portfolio. In regards to development, 18 hotels are to be opened by the brand in the next few years. In additional to hotels, the company also operates 13 branded residences, all in proximity to Mandarin Oriental hotels. The hotel group is a member of the Jardine Matheson group.
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