MANDARIN ORIENTAL: BRAND DEFINITION

How do you define Mandarin Oriental?

Brand Defintion is purely and simply the factors that define a specific company/brand. Brand definitions help to differentiate brands from each other, allows for increased prices and allows a brand image to be implemented. The brand is also used to communicate with customers. It creates a representation of the business in the minds of customers and consumers.

Below are the key features which best define the Mandarin Oriental Hotel Group brand as a whole:

Asian/Oriental

Due to the company's asian roots, from both Hong Kong and Bangkok, Mandarin Oriental brand themseleves accordingly to represent their history and asian hospitality. Many of the great hotel groups have emerged from asian soil, and Mandarin Oriental try their best to ensure that all of their customers are aware of this. In all of their hotel rooms, they aim to implement asian flare in some form or another to represent the oriental side of their brand, adding on to the chic modern that has been recently adopted. 

Creative Design, Architecture and Technology

Mandarin Oriental hold both prestigious and modern properties throughout their network. Nevertheless, the design efforts do not differ. It is ensured that even though a hotel may have an old exterior, that the inside reflects what could be found in a newly built hotel. Each hotel is equipped with modern day technolgy such as entertainment systems and high-speed internet connectivity. 

Holistic Spas

It is no surprise that Mandarin Oriental wish to portray their degree of luxury offerings, and one of the best ways to do that is really brand their entire operation around their spa facilities and services. Mandarin Oriental hold numerous forbes five-star spas. A lot of effort is put into ensuring these spas are branded well, and in return, benefits the entire brand. 

Innovative Dining

In Mandarin Oriental's network, the group holds over 10 Michelin stars in just under 30 properties. This comes to show the level of effort that is put into the restaurants, food and dining experience at Mandarin Oriental hotels. The group brands all of their restaurants in a luxury manner to provide the ultimate special dining experince. 

Legendary Service

Last but not least is the offering of Mandarin Oriental's award winning service staff. All the hotel's staff are trained to serve following the groups LQEs (Legendary Quality Experience). They are trained in a way that is carefully formulated by the management of the company based on stategies that allow staff to serve above and beyond a typical five-star service.